Thule awarded with the design prize EuropeDesign Award in competition with Alessi and Ducati

2016-11-30 15:04

Today, Thule won the industry award of EU's first edition of "DesignEuropa Awards" which celebrates excellence in industry design. Thule were awarded for Thule Urban Glide - a sport stroller designed for people with an active lifestyle. Other finalists alongside Thule were the Italian interior designer Alessi, the Spanish brand Escofet, creating design for urban spaces, and the motorbike producer Ducati. The ceremony took place in Milano on Wednesday afternoon. 

The jury pointed out the originality of the stroller's design, its good technical construction and definition, practicality, social sensitivity and the way it adapts to different lifestyles. Magnus Welander, CEO and President of Thule Group received the award during the ceremony in Milano.

- We are of course very pleased to be recognized among other high-end design brands. This is a recognition of our excellence within innovation and design, says Magnus Welander. As a brand, Thule is synonymous with high quality products and smart engineering solutions that help people all around the world to live an active life. Our product developers and designers constantly works with improving the design of our products, allowing active people to bring what they care for the most. The design award went to Thule Urban Glide, which is yet another acknowledgment that we are good at what we are doing, says Magnus Welander.
Other industry finalists were the world famous interior designer Alessi (http://www.alessi.com/en) with the espresso machine Pulcina (http://www.alessi.com/en/products/detail/mdl02-pulcina-espresso-coffee-maker), the equally famous refined motorbike producer Ducati (http://www.ducati.com/index.do), for the bike XDiavel (http://www.ducati.com/bikes/diavel/diavel/index.do), and the brand Escofet (http://www.escofet.com/pages/home/home.aspx) for the bicycle rack Raval (http://www.escofet.com/pages/productos/ficha_productos.aspx?IdP=173&FA=), which ads an element of design in urban spaces.

DesignEuropa Awards is organised by EUIPO, the European Union Intellectual Property Office, in partnership with the Italian Patent and Trade Mark Office UIBM. The ceremony was held in its first edition this year to celebrate excellence in design and design management among registered community design holders. 

Watch video of  DesignEuropa Awards and Thule Urban Glide here. (https://youtu.be/iejIZ1AMII0?list=PLw3uQq2SODPjFP7UN-EOQV_pstcRfgxGG)

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