Thule Pathos

Thule Pathos projects is one of the ways how we in Thule Group, together with the Thule Crew, engage ourselves in the community around us.

The word pathos origins from the Greek and means "anything which touches the feelings or excites emotions and passions".

As one of the Thule Pathos initiative, we are carrying out a large project in collaboration with the Brazilian whitewater kayak adventurer and Thule Crew member Pedro Oliva. We are engaging in the project together with a number of scientists from the Brazilian National Institute for Space Research (INPE), the Brazilian National Center for Monitoring and Early Warning of Natural Disasters (CEMADEN) and the Itajuba University (UNIFEI) in the eastern part of Brazil.

During his 61 day, 1,136 km long kayaking tour, Pedro Oliva’s expedition impacted the community in several different ways: by conducting scientific research (with more than 330,000 measurements), education in environmental awareness, and increasing awareness of the importance of sport for positive development in children. Children participated in their school classes along the river and received education in environmental impact and were able to paddle with a legend in shooting the rapids.