Outdoor&Bags

Many lifestyle trends have a positive effect on the Outdoor segment, one of the fastest growing segments in retail. None more so than the main driver in this segment – the desire to live a healthy, balanced life that includes favorite activities like cycling in the woods, hitting the slopes on your skis or catching a wave on your surfboard.

Our traditional core product category, Sport&Cargo Carriers, was established more than 50 years ago when we launched our first ski-rack. Since then, the Thule brand has become the brand for smart solutions that let you bring your sports gear with you on your car.

Getting connected and capturing all the moments in the world around us is another important driver in the segment. As consumers around the world become more connected through multiple mobile computing devices (laptops, tablets, smartphones, etc) and work more outside the office, the market has grown for smart solutions that make it easy to protect, carry, and use all these devices. At the same time, the line between work use and personal use continues to blur, and consumers are increasingly seeking the types of bags and solutions that offer style as well as functional benefits. With two strong global bag-related brands, Thule and Case Logic, Thule Group is well positioned to capture opportunities in different target groups and geographical markets. 

Since 2005, we have also been offering Recreational Vehicle products such as bike carriers, awnings and tents for the European market. And in the last few years we have also entered the category we call Active with Kids, where we today offer the broadest product portfolio in the world for active parents who want to bring their kids with them – multi-functional child carriers, sport strollers, and bike child seats. In addition, we have also launched a number of bag solutions for sport and travel in recent years and will in 2015 introduce a full range of technical backpacks in the market.

Outdoor&Bags is the largest Business Segment in Thule Group, representing 91 percent of total sales in 2015 and operating in two regions (Region Americas and Region Europe & ROW).