Strategy

Our strategic goal is to continue strengthening our position as one of the leading Sports and Outdoor Goods companies in the world. With the Thule brand, we will continue to be the undisputed leader in our current major product category, Sport&Cargo Carriers. As well as entering new product categories that are in the scope of the company’s motto – Active Life, Simplified.

We also aim to strengthen our position in the bags segment with a broader offer in both urban (bags and cases for electronic devices) and outdoor environments (sport and travel bags), through both the Case Logic and the Thule brands.

The Thule Group management continuously looks at possibilities to enter additional categories that fit the company’s competence and strategic direction to provide branded consumer goods that enable active lives.

Thule Group operates on a principle of strong, delegated authority, with our Business Segments having all functions necessary to drive the business. However, to ensure a common approach and processes in key areas such as HR, Brand Management, Communication, and Finance, and in order to capture possible synergies within Supply Chain, these functions also operate at Thule Group corporate level, coordinating the efforts across the Business Segments.

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