Thule vid Moskvamässa!

Automechanika, en viktigaste mässan i Europa för bilindustrin, var för första gången i Moskva den 13-16 maj.

Thule var såklart representerade och visade sitt sortiment av snökedjor, såväl för personbilar som det professionella sortimentet.

Hela artiklen nedan på engelska:

Automechanika, the most important exhibition in Europe for the automotive industry, landed for the first time in Moscow, the gateway to Eastern Europe, 13-16 May.

Thule was of course represented, showing the complete snow chains product range; both snow chains for passenger car and SUV and for trucks and professional applications. Russia is a big potential market for snow chains and Thule is eager to be the biggest and best known brand in the next coming years. The interest from the audience was large in Moscow, especially for the professional product range of snow chains.

“Here is a high interest in understanding all the technical features of each product and the different functionalities, but there is also a high expectation on us as a Western European company” says Nicoletta Galleani, marketing manager. “We look forward working more intense with our suppliers in Russia from now on. Furthermore the synergies with the current distributors for other Thule products will also help the successful introduction of Thule snow chains in the Russian market”.