Business concept and brand

Thule Group is a global lifestyle company with its roots in Småland, in the south of Sweden. We develop, manufacture, market and sell high-quality, smart and well-designed products for active people in 138 markets throughout the world.

Our business concept is to offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life.

We have more than 80 years’ experience in developing smart and high-quality products with a focus both on users and on the environment. Combined with our deep insight into trends in the sports and outdoor sector, we established a strong global brand and have become a leading player in all our product areas.

THE THULE BRAND DELIVERS RAPID GLOBAL GROWTH

Our largest and foremost brand, Thule, is used in all four of the Group’s product categories and is closely tied to products that make it easier for people around the world to live an active life. With product focus as a foundation, we have invested significant resources in the past few years toward long-term profitable growth, by strengthening production capacity, further improving agility and speed in the supply chain and creating good conditions for our retailers through inspiring and engaging marketing material.

SUCCESSFUL MARKETING AND CLOSE DIALOG

The basis for product design and development is having deep and substantial knowledge and experience of how consumers use and experience our products. This allows us to build the brand’s DNA on safe, user-friendly and sustainably designed products for an active daily life in urban environments, as well as for an adventurous outdoor life on weekends and holidays. Marketing and sales take place in brick-and-mortar stores as well as in digital channels, both through our retailers and directly to consumers via www.thule.com and social media. We make it easier for consumers to find the right products with inspiring settings and by focusing on smart buyer’s guides and activity-based navigation, which captures their needs and interests. We are continuing to strengthen the brand in our channels based on our motto Bring your life. We use fantastic products and inspiring images of our own ambassadors and our passionate users to demonstrate that Thule is both an urban and an outdoors brand.