Business model
Thule Group is an innovative company that sustainably develops, produces and sells high-quality, practical products in 138 countries for people who want to live an active life.
With 80 years (the company was founded 1942) of experience in developing smart, well designed technical products focused on customer benefit, and a deep understanding of current trends in the sports and outdoor sector, we have established Thule Group as a leading global player. Over the past five years, we have undergone a strategic realignment to become a focused consumer product company that supplies products for an increasingly modern lifestyle in which people live an active life with their friends and family.
Through our long-term approach to finance and a genuine interest in sustainability, we have built up world-leading product development and solid skills in manufacturing and marketing over a long period. When combined, these factors allow us to be very effective in supporting our retailers in their efforts to help consumers choose the right products. By way of sales growth and sustainable, cost-effective operations, we create opportunities for our users to enjoy an active life, enhanced profitability for our customers, inspiring and secure workplaces for our employees and lasting value for our shareholders.
This is our business model.