A global omnichannel strategy with a local twist
Meeting consumer needs on a local level is decisive in an increasingly competitive world. Brands are built over time. Products obviously need to meet consumer expectations, but communication and the level of service are also important success factors.
New purchasing patterns and new ways to meet customers in digital and physical channels were already strong trends before the pandemic but were strengthened radically in the last two years. Concern over infection and the closure of shopping centers and stores for periods in many cities accelerated this ongoing trend towards an increasing amount of online shopping, creating challenges and opportunities for brand owners. Demand is increasing quickly and is not always easy to combine, since consumers and retail chains are demanding shorter lead times and improved delivery precision while maintaining an expectation that this will not negatively impact prices or the climate.
It is crucial for retailers to create value in order to avoid being considered an unnecessary middleman between brands and consumers. This can apply to everything from offering the broadest range and the quickest delivery times, to the advisory service or the most sustainable total experience.
Thule Group has a global omnichannel strategy with a focus on digital solutions that enhance the customer experience. We cost-efficiently create local solutions by collaborating with the best retailers in each market.
We sell our products in more than 30,000 retailers in 138 countries, and sell directly (DTC – Direct To Consumer) to consumers via our brand site www.thule.com in North America (US and Canada), Brazil, Sweden, Denmark, Germany, the Netherlands, France, the UK, Belgium, Italy, Spain, Austria, Czech Republic and Poland.