New survey on the Swedes attitude to sustainability is published
Dagens Industri (Sweden's leading business daily) reports about a recently published survey from the research company ‘Insight Intelligence’. The survey, which is presented for the second year in a row, shows that consumers view the sustainability work conducted in a number of industries less and less positively. Energy, food, clothing and consumer products have all lost confidence two years in a row. At the same time, the importance of sustainability when deciding on a product or service has also fallen.
The survey, which was developed by the analysis company Insight Intelligence in collaboration with Thule Group, Södra Skogsägarna (forest industry in south Sweden), Svensk Handel (trade organization) and Öresundskraft (energy corporation in southern Sweden), shows that there is greater skepticism about business sustainability efforts than earlier. On the question "Which corporate industries do you think work most actively with sustainability work today", four industries have steadily lost confidence two years in a row.
- The survey is a way to follow the trends in relation to sustainability over time, says Kajsa von Geijer, SVP Sustainability in Thule Group. When the overall situation in the world becomes more apprehensive and turbulent, it removes the daily focus on sustainability issues. Basically, however, this does not change anything. We as a company must continue our persistent work to conduct our business in a sustainable way and continue to, step by step, contribute to a sustainable world, Kajsa von Geijer concludes.
