An energetic start for Thule at Eurobike 2023

It's always great fun to welcome customers, suppliers, industry representatives and bike enthusiasts to our booth at the world's leading bike show, Eurobike, in Frankfurt. Germany. With several new products and a lot of pulse in the booth, we take the place we deserve as the leading player in our core product categories.

As the clear global market leader in our product categories, Thule's booth is an natural focal point at Eurobike. This year we also show more news than usual.

Thule Epos, our new top of the line bike carrier that was launched in Europe in the spring and in the US as recently as last week. Apart from Thule Epos, we have launched a totally new generation of Thule Chariot bike trailers – the best just got even better. Thule Bexey, dog bike trailer, shows the expansion into dog products  category, and the innovative Thule Paramount convertible pannier and backpack.

Since 2022, it is located in the German metropolis of Frankfurt, instead of in idyllic Friedrichshafen in the southern parts of the country.

The fair began with a very well-attended press breakfast.

- Our booth was really full of journalists from Europe's leading sports and bike media, says Johanna Sörstrand, Global PR Director. It's been a long time since I saw such great interest and curiosity from the media. Today's press breakfast is also a follow-up to our successful PR tour in Europe during the spring and early summer. There is a desire and an interest in our industry and what we do, concludes Johanna.

The fair runs until June 25 with exhibition halls exhibition halls full of visitors and a vibrant life in the open areas outdoors with demo products and activities.

Read the press release with more information about the new products