Check out the new Thule podcast – inspiring stories from adventurers around the world
The launch of the new You Inspire Us podcast marks a new media platform for Thule to showcase the values and lifestyle of the brand. Every other week, sports commentator and Thule ambassador Eliot Jackson will be deep diving into conversations with Thule ambassadors, whether they be athletes, adrenaline-seekers, or all-around adventurers. From snowboard legend Xavier De Le Rue to king of MTB slopestyle Emil Johansson, he’ll be peeling back the surface to get to the heart of what motivates his guests to lead such active lives.
Drawing on the wealth of riveting stories from within the Thule ambassador family, finding guests has not been a difficult task for Eliot and the Thule production team. Eliot was inspired to start the podcast after traveling to Iceland to film the Thule brand film. From mountain guides to documentarians, each ambassador he met was more intriguing than the last, and Eliot became determined to bring these stories to everyone back home.
During the course of this podcast, Eliot will be traveling with the Thule team from the Crankworx bike festival in Innsbruck, Austria, to North of the Arctic Circle in Lofoten, Norway. When the athletes’ schedules get a bit too hectic, other episodes are recorded online. The idea is to bring the listeners at home the sense that they too are heading on these adventures and are a part of these big events.
The podcast will be divided into four editions, the Bike Edition, Outdoor Edition, Coolest Jobs Edition and Best Cities Edition – reflecting the wide range of lifestyles that Thule caters to. The podcast kicks off with the Bike Edition and a live recording from Crankworx in Innsbruck.
Video versions are available on Youtube while the audio versions are available on podcast platforms like Spotify, Stitcher, and Apple Podcasts.
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About the host, Eliot Jackson
Eliot Jackson is a former professional downhill mountain biker whose current job as a commentator for Redbull TV has him traveling to bike competitions around the world. He is also the founder of Grow Cycling, a foundation that aims to increase diversity in biking. Eliot was inspired to start the You Inspire Us podcast after heading to Iceland for the Brand Film photoshoot and meeting so many Thule ambassadors with fascinating stories and backgrounds.
Meet tour host Eliot Jackson
