Thule Honored as Red Dot: Design Team of the Year 2024

Thule, the Swedish premium outdoor lifestyle brand, proudly accepts the distinguished title of Red Dot: Design Team of the Year 2024. This globally prestigious award, granted annually to teams demonstrating exceptional innovation and quality since 1988, places Thule alongside esteemed predecessors like Apple, Porsche, Ferrari, Braun and Sony.

Rooted in a design philosophy that encourages individuals to embrace their outdoor passion, Thule seamlessly integrates functionality and style, offering products that inspire exploration. This recognition underscores Thule's unwavering commitment to crafting designs that are both timeless and modern, reflecting sophistication and professionalism while capturing the spirit of adventure and exploration.
 
Thule's Dedication to Consumer-Centric Design
Thule's design philosophy encourages people to embrace their passions—whether it's skiing, biking, running with kids, or simply living life to the fullest. Thule's products seamlessly integrate with each other, creating a cohesive and visually appealing collection. The brand sells not just products, but a lifestyle of adventure and exploration. In recent years, Thule has refined its design approach, ensuring that product aesthetics align with the brand's identity. By establishing an in-house design team, Thule maintains consistency and authenticity in all its creations. This approach results in a timeless yet modern design that communicates sophistication and professionalism, resonating deeply with both consumers and employees.
A landmark achievement for Thule Thule’s recognition as Red Dot: Design Team of the Year is a testament to the collective effort, creativity, and high standards of its design team.
 
Record-breaking Success at Red Dot Awards 2024
In addition to being designated Design Team of the Year, Thule celebrates a record-breaking haul of twelve Red Dot Awards in 2024, showcasing its versatility and dedication to quality across diverse categories. From minimalist strollers to rugged roof platforms, Thule continues to innovate, setting new standards in design and functionality.