The Thule brand was established in Sweden 1942. Under the motto Bring your life™, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.

Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags, and child related products like child bike seats, joggers, and multifunctional strollers. The Thule brand sets new standards within its categories, with products sold in 139 countries worldwide.

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A story of Passion

What mighty drives a person to go up against the elements of nature? To go head to head with 30-meter (100-foot) waves. To throw themselves off buildings, waterfalls, and cliffs, sometimes on skis. Or to steer their bikes into the deepest corners of the world, where few people have ever set foot.

We decided to find out. We met with some of the world’s finest action adventurers and athletes, alongside a handful of other passionate professionals, and asked them to help us understand what drives them in their pursuit of adventure and achievement.

This is their story.
And ours as well.

Bring your life