Competitors

Sports & Cargo Carriers

Roof racks, rooftop cargo carriers, rooftop carriers for transporting bike, water and winter sports equipment and, since 2019, rooftop tents.

Europe
Mainly smaller companies with niche products/markets

• Bike racks – local small manufacturers with strong home markets such as Atera and Uebler (Germany) and a number of Italian manufacturers in lower price classes.
• Roof boxes – local small manufacturers with strong home markets such as Kamei (Germany), Hapro (the Netherlands), Skiguard (Norway), Packline (Sweden) and a number of Italian manufacturers in lower price classes.
• Roof racks – Atera (Germany), Yakima (Europe) and Mont Blanc/Automaxi (Sweden/France/Romania).

North America

• Yakima – number two in the North American market with a wide range of products within several sub-categories and some sales of roof racks in Europe. 
• Küat – number three in bike racks in North America, but very limited sales otherwise.

Australia and New Zealand

• Rhino Racks – local brand with a supplier base in China with products primarily aimed tradesmen and larger vehicles.
• Yakima – (see North America)

Japan

• Inno – part of the major Japanese industry group, with a relatively wide product offering but limited sales outside Japan.

Latin America
In general combination of international brands in high price classes and local or Chinese private-label products in lower price classes.     
 

Packs, Bags & Luggage

Luggage, backpacks and laptop bags for everyday use, hiking backpacks, camera bags, and cases for consumer electronics.

Every-day backpacks and laptop cases

• International specialized manufacturers of laptop cases
• Targus is the global market leader
• Samsonite Group (with brands such as Samsonite and TUMI) 
• Tucano and Port Designs are strong in Europe
• International clothing, sport and outdoor brands that also sell bags
• Local trend brands

Cabin bags and suitcases

• Global brands
• Samsonite Group (with brands such as Samsonite and TUMI) is the global market leader
• Rimowa is number two globally
• ACE Corporation (with brands such as Proteca and ZERO Halliburton) is number three globally and number one in Japan 
• Victorinox
• Regional direct to the consumer specialists
• AWAY (North America)
• Horizn Studios (Europe)
• Regional/local brands

Hiking backpacks and sports bags

• Specialized bag manufacturers
• Osprey is the global market leader in hiking backpacks
• Deuter is number two in hiking backpacks
• EVOC is the global market leader for bags for bike transport cases
• Ortileb is the global market leader for bike bags 
• Sport and outdoor brands specializing in clothing but that also sell bags
• Northface is the global market leader for duffel bags
• Arc'teryx, Fjällräven, Haglöfs, Mammut, Marmot and Patagonia are other examples of strong brands

Other categories

• Specialized manufacturers
• LowePro is market leading in camera bags
• Belkin, InCase and Speck are strong in tablet cases

Juvenile & Pet

Bike trailers, child bike seats and strollers.
Europe

Bicycle trailers

• Croozer – German family-owned company with a long tradition, number two in the premium segment
• Hamax – Norwegian family-owned company that has in recent times, with some success in the mid-price segment, incorporated bicycle trailers in their range of other child-related bicycle products. 

Child bike seats

• Polisport – European and global market leader for child bike seats with large volumes in the mid-price segment who also manufacture other plastic products for the cycle and off-road motorcycle industry. Sells under several brands and as a subsupplier to private labels. Also delivers to some competitors
• Hamax – Norwegian family-owned company that is number two in child bike seats (refer also to bicycle trailers above).
• Britax-Römer – international brand with a large portfolio of children’s products and a market leading position for child bike seats in Germany.

Strollers – premium segment

• Bugaboo – Dutch company with a market-leading position in the premium segment
• Cybex – brand in the premium segment which has, since 2014, been part of the major leading and listed children’s products company Goodbaby (Hong Kong)
• Babyzen – French family-owned company that is a global leader in small foldable travel strollers
• Joolz – Dutch family-owned company with sales in several European markets
• Stokke – Norwegian brand (now owned from South Korea) with a wide range of children’s products
• A large number of companies with strong positions in their local markets, for example, iCandy and Silvercross (UK) and Emmaljunga (Sweden).

Car Seats – premium segment

• Cybex
• Britax-Römer
• Nuna
• Bugaboo
• Maxi-Cosi
• A number of companies with strong positions in their local markets, for example, iAvionaut (Poland, Germany), Axkid (Sweden), BeSafe (Sweden, Norway), Swandoo (Germany, Austria, Switzerland)​​​​

Dog transport

• Mimsafe
• 4pets
• Dogman

North America and Latin America

Bicycle trailers

• Burley – US family-owned company that is successful in the mid-price segment and market leading in North America

Child bike seats

• The same companies as in Europe
• Topeak – Taiwan-based company with a wide range of bike accessories

Strollers – premium segment

• UppBaby – US family-owned company that is market leading in North America
• Bob Gear– part of Britax Group and a leading brand for sport strollers in the North American market
• Roughly the same brands as in Europe

Car Seats – premium segment (only North America)

• Nuna
• Cybex
• Clek

Dog transport

• 4pets
• Impact dog

Asia

Bicycle trailers

• Limited market in the premium segment

Child bike seats

• The same as in Europe and North America
• OGK (Japan) – market leader in its home market

Strollers – premium segment

• The same as in Europe
• Aprica (Japan) – part of the US-owned Newell Brands with a strong domestic position

Car Seats – premium segment

• Roughly the same brands as in Europe and North America with Aprica and Combi as local strong brands in Japan

 

RV Products

Awnings, bike racks and tents for RVs and caravans.
Europe

• Fiamma – number two in the market with a similar range of products as Thule. Italian family-owned companies with strong positions in home markets and in the low-price segment in the rest of Europe.
• Dometic – Swedish listed company that is a leading subsupplier to RV manufacturers with refrigerators, AC systems, stoves, toilets, etc. and also a limited selection of awnings and tents that compete with Thule.