Our Approach

Thule's sustainability strategy

Our sustainability strategy is built on three pillars and its integration into Thule’s business strategy supports our financial targets and growth. The strategy guides the development of safe, durable and responsibly designed products that enable an active life outdoors while protecting people and the planet across our value chain. 

Ecodesign for longevity

We develop sustainable, high-quality products that are built to last and are designed with upgrades, repairs, reuse and recycling in mind. We use Life Cycle Analysis to select low-carbon and safe materials as well as to optimize resource use without compromising on quality or performance.

Responsible value chain

We take responsibility for an ethical value chain with net-zero emissions. Together with our suppliers, we strengthen environmental and social requirements throughout the supply chain and reduce emissions in the value chain. At the same time, we are building an innovative and inclusive workplace with a long-term ambition of zero accidents.

Leading in product safety

Thule’s products are designed to ensure a high level of safety and reliability for children, pets and users. By actively engaging industry organizations, we help improve safety in the sector. Our vision is to lead the industry in product safety.

Bring your life

The three sustainability pillars come together under our brand promise - Bring your life. We want more people to discover the advantages of an active life outdoors. It has health benefits in addition to cultivating a sense of responsibility for nature.