Our approach to Product Design

Product Design and Product Development is at the core of what has made the Thule brand successful globally over the years and we are continuing the journey that started 1942, with more efforts today than ever, being invested in product development.

With numerous Product Design and Product Test awards across multiple categories over the years, our team of more than 250 talented product designers and developers have proven their capabilities to capture user insights and with a life cycle sustainability approach design great products that are safe, easy-to-use, look great and will stand the test of time.
All built around the Thule brand tag-line: Bring your life.

Please enjoy watching the short films that capture one of the reasons behind what makes the Thule brand a winner today and what will make it a winner also in the future.