Digital Sales Specialist - Australia

SETS - Thule Sweden AB

Bring your life

Are you passionate about driving online sales growth and elevating the full digital customer journey? Do you thrive in environments where you can take ownership, set direction, and build structure in a growing market? 

As Thule expands its direct-to-consumer presence in Australia, we’re looking for a Digital Sales Specialist - Australia who will play a central role in establishing and accelerating our online performance.

What you’ll do at Thule

In the role as Digital Sales Specialist - Australia, you will be responsible for driving and developing online sales across Thule’s digital sales channels in the Australian market - including Thule.com, marketplaces, and key digital marketing platforms.

You will work closely with our global E-commerce, Marketing, and Online Solutions teams, to ensure that campaigns, content, and digital experiences are optimized for the local market. You’ll take the lead in shaping commercial plans, analyzing performance, and identifying the initiatives that will strengthen our presence in Australia now that Thule has transitioned from a distributor model to a fully owned commercial setup.

In addition, your responsibilities will include:

• Leading and executing local digital sales activities with a clear focus on growth, channel performance, and brand consistency.
• Managing and optimizing campaigns, product visibility, and on-site merchandising for the Australian market.
• Analyzing data to identify opportunities, improve conversion, and enhance the customer journey across digital touchpoints.
• Playing a key role in establishing ways of working and contributing to building a strong foothold for Thule’s DTC business in Australia.

This role reports to the Commercial Director DTC and is based in either Melbourne or Sydney.

What you bring

To be successful in this role, we believe you have a strong foundation in e-commerce and digital marketing, with some years’ experience operationally driving online sales and channel performance. You are used to working in fast-moving environments where you take ownership, prioritize effectively, and translate commercial goals into impactful digital activities.

You likely have a degree in e-commerce, digital marketing, business, or a related field, and you are confident working hands-on across key digital tools and platforms such as CRM, CMS, PIM, Adobe Analytics, Qlik Sense, or similar. You know how to interpret data, turn insights into action, and continuously optimize the customer journey.

In addition, we believe that you have demonstrated experience in developing and executing localized digital campaigns that support both brand positioning and commercial objectives. You’re comfortable coordinating content, managing product visibility, and ensuring that the online experience resonates with the local market while remaining aligned with our global brand.

Above all, you are proactive, structured, and commercially driven - someone who identifies opportunities, brings recommendations forward, and collaborates effectively with both local and global teams to deliver results.

Why you should join Thule

At Thule, we believe in strong teamwork both within your own team but also across functions . We strive to be an open and curious organization, sharing our knowledge and inspiring one another. 

Within Thule you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it.

Hiring Process

We are looking forward to hearing from you! Apply by submitting your application and resumé through “apply for position” at our Thule Career Site. Last day for applying is December 12, 2025. 

Please make sure to not wait to show your interest until the last application date as interviews are held continuously during the process, and the position might be filled before the last application date. Please also note that we do not accept applications by e-mail.

For questions, please contact the Talent Acquisition Partner responsible, Oscar Persson, at [email protected]. 

We look forward to hearing from you!

About Thule Group

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts).

Thule Group has about 2,800 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2024, sales amounted to SEK 9.5 billion.

www.thulegroup.com